Designed a new search experience for AgDealer and it's sister publications.
Custom collection page and new filter design for the boutique backpack brand.
Brand design work for Axle, AgDealer's AI equipment specialist.
Stickers for my weekly radio show International Feel.
Growth
Areas of focus
This is by no means an exhaustive list, but when it comes to my career as a Designer and Developer, they're some of the areas that I feel make all the difference.
Web Design
Good design is essential; it builds identity, fosters trust, and creates an emotional connection with customers while solving tough problems.
Design Engineering
Frontend development covers a lot of ground these days. I like to sit more at the front of the frontend, where design meets the road with tech.
Structured Content
Discovering what information is important and where to surface it is key to understanding how to create efficient and scalable content experiences.
Prototyping
Whether it's interactive flows in Figma or building out a proof of concept using the latest web tech, prototyping leads to a better end product.
Ecommerce
A lot of my career was spent moving companies over to Shopify from various platforms, or making demo stores on other various platforms.
User Experience
A product's experience is almost as important as what it ultimately achieves for the user. Understanding how people use things leads to finding opportunities to delight.
Org Design
Being in a company growing from 17 to over 400 people, I've been a part of many teams and helped shape operations and processes.
Personalization
By hooking into request data at the edge, doing things like changing page content based on geographic data, becomes a trivial exercise.