Both our sales and partner teams at Bold Commerce recognized the need for compelling, industry-specific examples that could illustrate the full potential of Bold Subscriptions. While the app was powerful and highly customizable, prospective customers often struggled to visualize how it could be tailored to fit their brand's unique business model. Our sales team needed a way to demonstrate value quickly—showing merchants not just how the app worked, but how it could be adapted to their industry, whether they were selling consumables, digital products, or memberships. Similarly, our partners, including agencies and technology providers, wanted reference brands they could point to when pitching Bold’s solutions as part of their own service offerings.
To meet these needs, we built a suite of demo stores featuring carefully crafted fake brands that showcased various subscription models in action. These weren’t just static storefronts; they were fully functional, interactive examples that highlighted different subscription configurations—from curated product boxes to flexible "subscribe and save" options. Each brand was designed to feel authentic, with its own visual identity, product catalog, and customer journey, making it easy for sales reps to walk potential clients through a real-world scenario tailored to their needs.
For the partners team, these demo brands served as an essential tool in onboarding and education, helping agencies and tech partners understand the extensibility of Bold Subscriptions across different platforms like Shopify, commercetools, and WooCommerce. By providing partners with tangible examples, we empowered them to sell and implement the solution more effectively, reinforcing Bold as the go-to provider for subscription commerce. The impact was clear—our demo brands became a critical part of Bold’s sales and enablement strategy, helping businesses see not just what was possible, but what was achievable with the right implementation.
