Projects

Brand and product design for helping streamers to monetize

Building tools to help streamers on Twitch to make their merch and sell it on their own store page. Tied all together with subscription tiers and rewards.

Roles:

Brand Designer

Product Designer

Tool:

Figma

Flocker merch builder interface
Case Study

The project

In 2018, we went forward with building a tool to help creators monetize their Twitch streams. Early on, we explored an overlay on the Twitch video player that had products and cart functionality. But after scrapping that due to T&Cs issues, we set forth with making hosted store pages that had a merch builder backend and subscription based tiered discounts. This allowed creators to spin up new merch easily, get it published to their store quickly and into the hands of their community.

Having an early role on the R&D team that tackled the Twitch overlay store, I was asked to take over the product from one of Bold's founders and help polish the branding, design the admin / storefronts, as well as some internal tools to help our team's operations.

All in all I worked on the project for about 6 months before having to address other needs in the company. I'm most proud of the little sheep icon I had made for the logo. To this day, people still tell me that they love that little sucker.

The Flocker sheep icon that I designed
Back of house tooling for monitoring the product's growth
Individual user overview with API playground tooling

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